CAMPAIGNING |

CAMPAIGNING |

Let’s talk about the strategy for setting you up for success. AudienceSpark will help you understand your end of a debate, your message, and how to ultimately get the votes to put you in office.

Intermittent voters can determine the outcome of an election.

How do you reach them? Who are they?

We can help you learn about your voters. Candidates with a purpose - that is who AudienceSpark wants to promote. We will help you find your voters.

WHAT IS YOUR ‘WHY’?

This is your purpose - the thing you need the voters to know and identify with ahead of casting a ballot. What are the elements of the story you are going to tell?

Voter turnout at elections, including primaries, is higher than ever: Nearly 2/3 of U.S. citizens voted the last time a presidential candidate was on a November ballot. Around 4/10 in the U.S. got to the polls during the primaries.

Who are those voters, and how do we capture their support?

Candidates must know WHY they are running, and it must make sense to voters. Speeches, social media, advertisements … these are opportunities to share your message, and AudienceSpark will help you get it out there.

Be something before you do something. The biggest question you need to answer for voters: Why are you running?

Let’s take a look at the other questions a candidate needs to consider.

  • Who is going to vote for me? Where are those votes coming from?

  • Where do I focus limited resources for campaigning?

  • How do I define my fundamental choices that I want voters to focus on?

Take the focus off the opponent, and turn it on you. Have a plan on what you want to say. What is your opponent likely to say in response?

We can help bring the narrative back to you.